Skyscanner wanted to retain and acquire new customers using a proximity targeted campaign that would engage and delight consumers with a rewarding opportunity to win a trip to New York.
There were three elements to Skyscanner's beacon strategy:
A physical web notification that urged consumers to download the Skyscanner app to win a trip to NYC.
Delivery of an app notification based on location, offering existing customers a free download of The London Guide.
Using Facescanner technology, customers were encouraged to share a selfie to see travel recommendations based on mood.
The campaign ran across multiple OOH networks, operated by Airport Media, Exterion, Primesight and Ubiquitous, with messages targeted to engage hard-to-reach people across long dwell time moments.
The campaign was delivered utilising both publisher app (in app) interstitial adverts delivered to users of the London Bus and London Tube apps, plus a media first in the use of Google's Physical Web where a URL was delivered to users with Chrome installed on their device and when in range of a beacon.