Ginger Grouse - Glasgow Subway

Ginger Grouse Glasgow Subway

The Need

Famous Grouse were launching a new product - Ginger Grouse.

They wanted to:

  • Create an impactful campaign
  • Reach a young, urban audience

The Strategy

Due to audience and footfall, the Glasgow city centre domination was ideal for the campaign. The immersive environment created an unmissable original campaign.

The Execution

Standard and bespoke panels were booked across St Enoch and Buchanan Street stations.

The Outcome

"€œOur campaign on the Glasgow Subway looked great and cut through to our target audience. The bespoke domination allowed us the creative freedom to do something really original and helped give the campaign a unique feel."

Lucy Croxford
Communications Director, MEC


  • Create brand awareness for a new launch - the Ginger Grouse beer
  • Provoke product trial
  • Reach a young urban audience to connect with
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