Ginger Grouse - Glasgow Subway

Ginger Grouse Glasgow Subway

The Need

Famous Grouse were launching a new product - Ginger Grouse.

They wanted to:

  • Create an impactful campaign
  • Reach a young, urban audience

The Strategy

Due to audience and footfall, the Glasgow city centre domination was ideal for the campaign. The immersive environment created an unmissable original campaign.

The Execution

Standard and bespoke panels were booked across St Enoch and Buchanan Street stations.

The Outcome

"€œOur campaign on the Glasgow Subway looked great and cut through to our target audience. The bespoke domination allowed us the creative freedom to do something really original and helped give the campaign a unique feel."

Lucy Croxford
Communications Director, MEC

Goals

  • Create brand awareness for a new launch - the Ginger Grouse beer
  • Provoke product trial
  • Reach a young urban audience to connect with
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Press

How do you make an impression?
(21/03/17)

For the answers we turned to the boxing legend Chris Eubank Britain's Best Dressed Man and 19 times world boxing champion Making An Impression' - M...

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Opinion

​Making an impression with Chris Eubank
(23/03/17)

Britain's Best Dressed Man and 19-time world boxing champion tells allto Matt Teeman, Managing Director, PrimesightAt Primesight we're on a mission to...

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Media

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