Famous Grouse were launching a new product - Ginger Grouse.
They wanted to:
Due to audience and footfall, the Glasgow city centre domination was ideal for the campaign. The immersive environment created an unmissable original campaign.
Standard and bespoke panels were booked across St Enoch and Buchanan Street stations.
"Our campaign on the Glasgow Subway looked great and cut through to our target audience. The bespoke domination allowed us the creative freedom to do something really original and helped give the campaign a unique feel."
Communications Director, MEC