Drive Buy allows targeting of petrol station forecourt audiences while combining the broadcast element of a 'roadside' campaign.

Petrol stations are a booming sector, but this is being driven by the growth of “time poor, top up“ shopping, not fuel! In fact, non-fuel products make up 60% of sales in many forecourt stores with 67% of forecourt shoppers visiting several times each week.

Our 6 sheet panels are located in entrances and exits across all forecourts of the major multiples including Esso, Shell, Total, BP and Jet, providing well distributed UK coverage.

With a high average dwell time of 7 minutes on the forecourt per visit, our panels are a great way to communicate to an audience who are not just in a motoring frame of mind, but also thinking about their next meal occasion. This makes Drive Buy ideal for a range of clients including insurance companies, credit cards, automobiles, motor parts, drinks and snacks.

Drive Buy is the ideal complement to our Convenience campaign package as it improves cover without duplication. We can also provide a post-campaign Epos service for all campaigns to measure your return on investment through examining pre, during and post campaign sales data in test and control stores.

Poster example:

1200 National Drive Buy 6 Sheets
- 48.1% cover
- 4.4 average frequency
- 22.85 million population covered

For more information please contact mail@primesight.co.uk