Primesight is the most established cinema outdoor contractor with over 8 years experience in the sector.

Despite the recession, cinema remains the UK's no. 1 leisure activity with an average footfall of 2.5million per fortnight; it is seen as an affordable treat and admissions continue to grow. Couple this with the ever increasing investment in cinema environments and big blockbuster releases, cinemas are providing more accessibility to consumers than ever before.

Primesight's portfolio includes 500 6 sheet panels in 103 of the largest premium multiplex cinemas nationwide, including Vue, Apollo and Independents. All our panels are 100% illuminated and are situated in cinema foyers for maximum impact.

Thanks to a high average dwell time of 15 minutes, the foyer is an excellent location to communicate your brand's message in an environment where people are relaxed, receptive and in an anticipatory frame of mind.

Our panels are also a great way to get your message across to specific audiences from the elusive 15-34 year old group through to parents with kids and the over 45's

Ambient Opportunities
The cinema foyer is the ideal place for creating a bespoke ambient experience such as sampling or experiential activity. Interacting with your audience can add a layer to your campaign and create even greater awareness.

Bluetooth
We also have Bluetooth units in over 60 cinemas ; this technology helps advertisers reach a mobile savvy audience, providing them with downloadable content relevant via a service that is both quick and highly efficient.

For more information please contact cinema@primesight.co.uk