Primesight are pleased to announce their acquisition of Titan's large format roadside billboard estate.

The deal officially completed on 1st September, adds 8,600 panels to Primesight’s portfolio, comprising of 7,900 x 48 sheet panels and 700 x 96 sheet panels, a third of the roadside billboard market. This creates a significant shift in market share in the Outdoor sector and reduces the number of major roadside contractors to just three.

Through combining Primesight's existing market-leading premium backlight billboard portfolio with Titan's national and regional billboard business, Primesight will be able to provide advertisers with a significantly wider outdoor offering.

Naren Patel, Chief Executive Officer of Primesight, commented: "We are delighted to be acquiring these assets, which will significantly enhance both the scale and spectrum of outdoor products we can offer our clients. We are great believers in the power of large format Roadside Billboards and look forward to marketing these fantastic locations".